--- title: Media Planner | Simule y optimice sus planes de medios con Admetricks description: Planifica tu presupuesto de marketing digital de manera eficiente con Admetricks. Media Planner te ayuda a optimizar tus planes de medios. --- [![logo\_white BG](https://www.admetricks.com/hubfs/logo_white%20BG.svg "logo_white BG")](http://admetricks.com?hsLang=es) [![logo\_black BG-1](https://www.admetricks.com/hubfs/logo_black%20BG-1.svg "logo_black BG-1")](https://www.admetricks.com/?hsLang=es) [![logo\_white BG](https://www.admetricks.com/hubfs/logo_white%20BG.svg "logo_white BG")](https://www.admetricks.com/?hsLang=es) - [Soluciones](https://www.admetricks.com/soluciones) - [Ad Intelligence](https://www.admetricks.com/ad-intelligence) - [Media Planner](https://www.admetricks.com/media-planner) - Recursos - [Preguntas Frecuentes](https://www.admetricks.com/faq) - [Rankings Inversión por País](https://www.admetricks.com/rankings) - [Rankings Inversión por Industria](https://www.admetricks.com/reportes-industria) - [Training Center](https://www.admetricks.com/training-center) - [Métricas Claves en RRSS](https://www.admetricks.com/guia-de-metricas-esenciales) - [Marketing Online](https://www.admetricks.com/blog/tag/sobre-marketing-online) - [Blog](https://www.admetricks.com/blog) - [Webinars](https://www.youtube.com/watch?v=teKowNKakOI&list=PLvT1xgj6j_mBeBBO2HnELY_DjQFjuiWrV) - Compañía - [Nosotros](https://www.admetricks.com/about-us) - [Nuestros Clientes](https://www.admetricks.com/customers) - [Nuestros Datos](https://www.admetricks.com/data) - [API & Integraciones](https://www.admetricks.com/api) - [Centro de Ayuda](https://www.admetricks.com/contact-us) - Planes - [Login](https://www.admetricks.com/login) - [Ad Intelligence](https://one.admetricks.com/#/home) - [Brandy Social](https://app.brandysocial.com/login) - [Media Planner](https://planner.admetricks.com/) Es - Español - [English](https://www.admetricks.com/en/media-planner) - [Português](https://www.admetricks.com/pt/media-planner) [Empecemos](https://www.admetricks.com/begin?hsLang=es) [Empecemos](https://www.admetricks.com/begin?hsLang=es) [Empecemos](https://www.admetricks.com/begin?hsLang=es) - [Soluciones](https://www.admetricks.com/soluciones) - [Ad Intelligence](https://www.admetricks.com/ad-intelligence) - [Media Planner](https://www.admetricks.com/media-planner) - Recursos - [Preguntas Frecuentes](https://www.admetricks.com/faq) - [Rankings Inversión por País](https://www.admetricks.com/rankings) - [Rankings Inversión por Industria](https://www.admetricks.com/reportes-industria) - [Training Center](https://www.admetricks.com/training-center) - [Métricas Claves en RRSS](https://www.admetricks.com/guia-de-metricas-esenciales) - [Marketing Online](https://www.admetricks.com/blog/tag/sobre-marketing-online) - [Blog](https://www.admetricks.com/blog) - [Webinars](https://www.youtube.com/watch?v=teKowNKakOI&list=PLvT1xgj6j_mBeBBO2HnELY_DjQFjuiWrV) - Compañía - [Nosotros](https://www.admetricks.com/about-us) - [Nuestros Clientes](https://www.admetricks.com/customers) - [Nuestros Datos](https://www.admetricks.com/data) - [API & Integraciones](https://www.admetricks.com/api) - [Centro de Ayuda](https://www.admetricks.com/contact-us) - Planes - [Login](https://www.admetricks.com/login) - [Ad Intelligence](https://one.admetricks.com/#/home) - [Brandy Social](https://app.brandysocial.com/login) - [Media Planner](https://planner.admetricks.com/) [Empecemos](https://www.admetricks.com/begin?hsLang=es) ![MEDIA](https://www.admetricks.com/hs-fs/hubfs/MEDIA.png?width=300&height=59&name=MEDIA.png "MEDIA")   # Planifica tu presupuesto de marketing digital de manera eficiente ![Rectángulo 49](https://www.admetricks.com/hs-fs/hubfs/Rect%C3%A1ngulo%2049.png?width=283&name=Rect%C3%A1ngulo%2049.png) Genera simulaciones de planes de medios y obtén el alcance, frecuencia, impresiones e inversión de manera simple y amigable para hacer análisis de eficiencias. [Solicitar Demo](https://www.admetricks.com/begin-mediaplanner?hsLang=es) [Conoce la experiencia de nuestros clientes \>\>](https://www.admetricks.com/customers?hsLang=es) ### +100 empresas líderes confían en Admetricks ![linea](https://www.admetricks.com/hubfs/Home%20Page/Lineas/linea.svg "linea") ![Mega](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Mega.png?width=84&height=60&name=Mega.png) ![Meli](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Meli.png?width=468&height=140&name=Meli.png) ![Televisa](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Televisa.png?width=67&height=50&name=Televisa.png) ![AT&T](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/AT%26T.png?width=122&height=50&name=AT%26T.png) ![PublicisMedia](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Logos%202022-Sep/PublicisMedia.png?width=133&height=100&name=PublicisMedia.png) ![Teads](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Logos%202022-Sep/Teads.png?width=159&height=90&name=Teads.png) ![KIA](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/KIA.png?width=218&height=80&name=KIA.png) ![OMD](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/OMD.png?width=102&height=60&name=OMD.png) ![Taboola-1](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Taboola-1.png?width=150&height=100&name=Taboola-1.png) ![Infobae](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Infobae.png?width=129&height=30&name=Infobae.png) ![Mastercard](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Master%20card.png?width=77&height=60&name=Master%20card.png) ![ipg-mediabrands-1](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/ipg-mediabrands-1.png?width=162&height=90&name=ipg-mediabrands-1.png) ![LaTercera](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/LaTercera.png?width=800&height=140&name=LaTercera.png) ![Interactive Media](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Interactive%20Media.png?width=75&height=75&name=Interactive%20Media.png) ![Publimark](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Publimark.png?width=120&height=120&name=Publimark.png) ![Caracol Radio](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Caracol%20Radio.png?width=123&height=60&name=Caracol%20Radio.png) ![El Tiempo-1](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Logos%202022-Sep/El%20Tiempo-1.webp?width=211&height=100&name=El%20Tiempo-1.webp) ![AmericaTV](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/AmericaTV.png?width=66&height=90&name=AmericaTV.png) ![ElMercurio-1](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/ElMercurio-1.png?width=140&height=50&name=ElMercurio-1.png) ![GroupM](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/GroupM.png?width=140&height=40&name=GroupM.png) ![Discovery](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Discovery.png?width=176&height=110&name=Discovery.png) ![Canal13](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Canal13.png?width=76&height=60&name=Canal13.png) ![LaRazon](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/LaRazon.png?width=571&height=88&name=LaRazon.png) ![Caracol TV](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Caracol%20TV.png?width=70&height=70&name=Caracol%20TV.png) ![Cervecería Centro Americana](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Cerveceri%CC%81a%20Centro%20Americana.png?width=989&height=400&name=Cerveceri%CC%81a%20Centro%20Americana.png) ![CMI](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/CMI.png?width=116&height=60&name=CMI.png) ![Dentsu](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Dentsu.png?width=110&height=110&name=Dentsu.png) ![Diario Financiero](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Diario%20Financiero.png?width=1245&height=100&name=Diario%20Financiero.png) ![Clarin-1](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Logos%202022-Sep/Clarin-1.png?width=212&height=100&name=Clarin-1.png) ![Havas](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Havas.png?width=159&height=35&name=Havas.png) ![I Food](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/I%20Food.png?width=76&height=40&name=I%20Food.png) ![Entel](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Logos%202022-Sep/Entel.png?width=108&height=100&name=Entel.png) ![INDUMOTORAONE](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/INDUMOTORAONE.png?width=120&height=120&name=INDUMOTORAONE.png) ![La Nación](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/La%20Nacio%CC%81n.png?width=543&height=60&name=La%20Nacio%CC%81n.png) ![Ohmm](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Ohmm.png?width=120&height=60&name=Ohmm.png) ![RCNTV](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/RCNTV.png?width=79&height=60&name=RCNTV.png) ![Reset](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Reset.png?width=356&height=60&name=Reset.png) ![Rigel Media logo](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Rigel%20Media%20logo.png?width=77&height=60&name=Rigel%20Media%20logo.png) ![Saatchi & Saatchi](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Saatchi%20%26%20Saatchi.png?width=1074&height=245&name=Saatchi%20%26%20Saatchi.png) ![Semana ](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Semana%20logo.png?width=105&height=20&name=Semana%20logo.png) ![telefonica\_logo](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/telefonica_logo.png?width=110&height=110&name=telefonica_logo.png) ![Turner](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Turner.png?width=171&height=30&name=Turner.png) ![Teletica](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Logos%202022-Sep/Teletica.png?width=103&height=100&name=Teletica.png) ![unicomer](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/unicomer.png?width=140&height=50&name=unicomer.png) ![Valenetwork](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Valenetwork.png?width=530&height=80&name=Valenetwork.png) ![Publiciti](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Logos%202022-Sep/Publiciti.png?width=180&height=90&name=Publiciti.png) ![Starcom-1](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Logos%202022-Sep/Starcom-1.png?width=181&height=100&name=Starcom-1.png) ![CRP](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Logos%202022-Sep/CRP2.png?width=99&height=100&name=CRP2.png) ![Digitas](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Logos%202022-Sep/Digitas.png?width=208&height=90&name=Digitas.png) ![agea](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Logos%202022-Sep/agea.png?width=174&height=90&name=agea.png) ![Spark](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Logos%202022-Sep/Spark.png?width=249&height=90&name=Spark.png) ![YOCO](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Logos%202022-Sep/YOCO.png?width=101&height=100&name=YOCO.png) ![Zenith](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Logos%202022-Sep/Zenith.png?width=128&height=90&name=Zenith.png) ![CenturyMedia](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Logos%202022-Sep/CenturyMedia.png?width=176&height=100&name=CenturyMedia.png) ![Acomedios](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Logos%202022-Sep/Acomedios.png?width=275&height=90&name=Acomedios.png) ![Wivboost](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Logos%202022-Sep/Wivboost.png?width=295&height=90&name=Wivboost.png) ![Repretel](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Logos%202022-Sep/Repretel.png?width=114&height=100&name=Repretel.png) ![Smartup](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Logos%202022-Sep/Smartup.png?width=189&height=90&name=Smartup.png) ![McCann](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Logos%202022-Sep/McCann.png?width=291&height=90&name=McCann.png) ![Cadena\_3-1](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Logos%202022-Sep/Cadena_3-1.png?width=180&height=100&name=Cadena_3-1.png) [Los datos hablan por nosotros \>\>](https://www.admetricks.com/clientes?hsLang=es) ### Los líderes en investigación de mercado confían en nuestros datos ![kantar-2](https://www.admetricks.com/hs-fs/hubfs/kantar-2.png?width=300&height=100&name=kantar-2.png) ![nielsen](https://www.admetricks.com/hs-fs/hubfs/nielsen.png?width=300&height=100&name=nielsen.png) ![megatime](https://www.admetricks.com/hs-fs/hubfs/megatime.png?width=300&height=100&name=megatime.png) ##### **+** 200.000 Páginas web monitoreadas cada día ##### **+** 20 Países Medidos por nuestra tecnología ##### **+** 1.200 perfiles De redes sociales monitoreados cada día ##### **+** 1 Millón Anuncios digitales capturados cada día [Media Planner](https://www.admetricks.com/begin?hsLang=es) ![BLANCO](https://www.admetricks.com/hs-fs/hubfs/BLANCO.png?width=1032&height=202&name=BLANCO.png) ![MP-1](https://www.admetricks.com/hubfs/%C3%ADconos/Productos/MP-1.svg) #### Media Planner **Simula tu plan de medios digital evaluando el alcance incremental por medio.** ![Girl in a jacket](https://i.ibb.co/f0JppVX/check-verde.png)  Optimiza tus planes de medios al realizar simulaciones de distintas alternativas. --- ![Girl in a jacket](https://i.ibb.co/f0JppVX/check-verde.png)  Obtén visibilidad des-publicada de las audiencias en internet. --- ![Girl in a jacket](https://i.ibb.co/f0JppVX/check-verde.png)  Invierte de manera eficiente. --- ![Girl in a jacket](https://i.ibb.co/f0JppVX/check-verde.png)  Conoce el alcance total, frecuencia, GRP y demográficos de diferentes planes de medios --- ![Girl in a jacket](https://i.ibb.co/f0JppVX/check-verde.png)  Y mucho más. Conoce cómo te podemos ayudar **¿Tienes problemas planificando medios en internet?** ![Rectángulo 48](https://www.admetricks.com/hs-fs/hubfs/Rect%C3%A1ngulo%2048.png?width=283&name=Rect%C3%A1ngulo%2048.png) El Mercado de la publicidad online es incierto y complejo, Media Planner te ayuda a optimizar tus planes de medios y conocer el alcance total, frecuencia, GRP y demográficos de diferentes planes de medios. [Ver Planes](https://www.admetricks.com/plans-mediaplanner?hsLang=es) ![agencias](https://www.admetricks.com/hubfs/%C3%ADconos/iconos%20A/agencias.svg "agencias") Agencias & Marcas Simula y optimiza tu plan de medios antes de invertir en publicidad digital. Integra los planes de medios de la competencia para aprender de ellos. ![medios](https://www.admetricks.com/hubfs/%C3%ADconos/iconos%20A/medios.svg "medios") Medios Mejora tus argumentos de ventas mostrando el alcance y frecuencia que aporta tu medios al plan de medios del cliente, y argumentando que el Costo por GRP es menor que en otros medios. ![verificacion](https://www.admetricks.com/hubfs/%C3%ADconos/iconos%20A/verificacion.svg "verificacion") Verificación Admetricks es un agente tercero, transparente y sin conflictos de interés, que permite a los actores de la industria del marketing digital optimicen sus campañas digitales y no malgasten sus presupuestos. ### Metodología ![Rectángulo 48](https://www.admetricks.com/hs-fs/hubfs/Rect%C3%A1ngulo%2048.png?width=385&name=Rect%C3%A1ngulo%2048.png)   ![Screen Shot 2021-11-04 at 09.39.54](https://www.admetricks.com/hubfs/Screen%20Shot%202021-11-04%20at%2009.39.54.png "Screen Shot 2021-11-04 at 09.39.54") ![Screen Shot 2021-11-04 at 09.40.09](https://www.admetricks.com/hubfs/Screen%20Shot%202021-11-04%20at%2009.40.09.png "Screen Shot 2021-11-04 at 09.40.09") ![Screen Shot 2021-11-04 at 09.40.23](https://www.admetricks.com/hubfs/Screen%20Shot%202021-11-04%20at%2009.40.23.png "Screen Shot 2021-11-04 at 09.40.23") ## Curvas de audiencia ![Rectángulo 48](https://www.admetricks.com/hs-fs/hubfs/Rect%C3%A1ngulo%2048.png?width=430&name=Rect%C3%A1ngulo%2048.png) Las curvas de audiencias son clave para obtener el Reach & Frequency por website. Las curvas se construyen dinámicamente en el momento en que se ejecuta una simulación ya que depende de las impresiones, dispositivos, tiempo y sitios web del plan de medios. ![curvas\_audiencia](https://www.admetricks.com/hubfs/%C3%ADconos/Media%20Planner/curvas_audiencia.svg "curvas_audiencia") Cobertura Cobertura en toda la región. Nuestra tecnología de Media Planner puede ser accedida desde la mayor parte de los países de la región: [Ver funcionalidades](https://www.hubspot.com/) [Solicitar demo](https://www.hubspot.com/) ![Grupo 801-2 (1)](https://www.admetricks.com/hubfs/Grupo%20801-2%20(1).png "Grupo 801-2 (1)") ![Mapa-verde-01](https://www.admetricks.com/hubfs/Mapa-verde-01.png "Mapa-verde-01") ![interfaz\_poderosa](https://www.admetricks.com/hubfs/%C3%ADconos/Ad%20Intelligence/Mayor%20base%20de%20la%20region/interfaz_poderosa.svg "interfaz_poderosa") Conoce cómo te podemos ayudar ### Nuestra interfaz es fácil y poderosa ![Rectángulo 48](https://www.admetricks.com/hs-fs/hubfs/Rect%C3%A1ngulo%2048.png?width=283&name=Rect%C3%A1ngulo%2048.png) Proporcionamos una interfaz intuitiva que ofrece una mejor experiencia a nuestros usuarios, ayudándolos a encontrar los cuales son los medios más eficientes en generar el alcance al target que apunta una campaña. • Genera simulaciones para encontrar los medios más eficientes. • Visualiza y descarga la información en Excel o Gráficos. • Chat en línea (¡con un humano!) para resolver dudas al instante [Solicitar Demo](https://www.admetricks.com/begin-mediaplanner?hsLang=es) **[Conoce más sobre nuestros datos \>](https://www.admetricks.com/data?hsLang=es)** ## Adjusted Valuation Model (AVM)™![Rectángulo 49](https://www.admetricks.com/hs-fs/hubfs/Rect%C3%A1ngulo%2049.png?width=283&name=Rect%C3%A1ngulo%2049.png) Es nuestro modelo de inteligencia artificial que utiliza algoritmos predictivos entrenados para estimar la inversión publicitaria, impresiones de campaña, tarifas y tendencias del mercado publicitario digital. [Conoce Más](https://www.admetricks.com/data?hsLang=es) ![Grupo 4007](https://www.admetricks.com/hs-fs/hubfs/Grupo%204007.png?width=1165&height=884&name=Grupo%204007.png) Nuestros clientes hablan por nosotros ### Conoce la opinión de nuestros clientes ![Rectángulo 48](https://www.admetricks.com/hs-fs/hubfs/Rect%C3%A1ngulo%2048.png?width=430&name=Rect%C3%A1ngulo%2048.png) [![Portada video play, Juan Lavista](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Videos/Portada%20video%20play%2c%20Juan%20Lavista.jpg?width=4343&height=2480&name=Portada%20video%20play%2c%20Juan%20Lavista.jpg)](https://www.admetricks.com/hubfs/Home%20Page/Videos/%C2%BFQue%CC%81%20piensas%20de%20Admetricks_%20Juan%20Lavista%2c%20Director%20Marketing%2c%20Insights%2c%20Analytics%2c%20Mercado%20Ads%20LATAM.mp4?hsLang=es) [![Portada video play, Andres Arevalo](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Videos/Portada%20video%20play%2c%20Andres%20Arevalo.jpg?width=4343&height=2480&name=Portada%20video%20play%2c%20Andres%20Arevalo.jpg)](https://www.admetricks.com/hubfs/Home%20Page/Videos/Andre%CC%81s%20Are%CC%81valo%2c%20Data%20Analyst%20Adbid.mp4?hsLang=es) [![Portada video play, Erika Cadavid](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Videos/Portada%20video%20play%2c%20%20Erika%20Cadavid.jpg?width=4343&height=2480&name=Portada%20video%20play%2c%20%20Erika%20Cadavid.jpg)](https://www.admetricks.com/hubfs/Home%20Page/Videos/E%CC%81rika%20Cadavid%2c%20Directora%20Digital%2c%20Central%20Media%20-%20Heart%20%26%20Science.mp4?hsLang=es) [![Portada video Play, Juan Murcia](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Videos/Portada%20video%20Play%2c%20Juan%20Murcia.jpg?width=4343&height=2480&name=Portada%20video%20Play%2c%20Juan%20Murcia.jpg)](https://www.admetricks.com/hubfs/Home%20Page/Videos/Juan%20Sebastia%CC%81n%20Murcia%2c%20Director%20Ejecutivo%20Interactive%20Media.mp4?hsLang=es) [![Portada video play, Sofia Muñoz](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Videos/Portada%20video%20play%2c%20Sofia%20Mun%CC%83oz.jpg?width=4343&height=2480&name=Portada%20video%20play%2c%20Sofia%20Mun%CC%83oz.jpg)](https://www.admetricks.com/hubfs/Home%20Page/Videos/Sofia%20Mun%CC%83oz%2c%20Gerente%20Business%20Intelligence%20CMI.mp4?hsLang=es) "Admetricks te entrega la información necesaria para poder hacer un trabajo más eficiente. Ahora podemos hacer propuestas a nuestros clientes tomando en cuenta las estrategias y participación de mercado de todos los actores que están invirtiendo en publicidad online. Como un tercero, permiten verificar que la publicidad que hago está apareciendo donde y cuando la contraté." ![JavierYranzo](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/JavierYranzo.jpeg?width=600&height=600&name=JavierYranzo.jpeg) ![FCB-1](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/FCB-1.png?width=400&height=98&name=FCB-1.png) Javier Yranzo Gerente General FCBMAYO "Admetricks es hoy una herramienta indispensable no sólo para quienes vivimos en el ámbito digital sino para cualquier marca y/o agencia que se desenvuelva en el mundo hiperconectado de hoy.Te ayuda a comprender mejor cómo se comportan las categorías y las marcas, de modo de ir definiendo tácticas y estrategias para mejorar nuestra performance en el mercado" ![PatricioUgarte](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/PatricioUgarte.jpeg?width=800&height=800&name=PatricioUgarte.jpeg) Patricio Ugarte Director de Trading Digital en GroupM "Admetricks nos sirve para armar un calendario por industria, conocer sus estacionalidades, tendencias, etc. Así poder anticiparnos con propuestas y estrategias afines. Nada mejor que llegar preparados a una reunión y demostrarle a clientes que conocemos sus campañas y las de sus competidores." ![ClaudioPerez](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/ClaudioPerez.jpeg?width=299&height=299&name=ClaudioPerez.jpeg) Claudio Perez Sales Manager, Top Clients en IMS ## Trabajamos con asociaciones gremiales para mejorar las mediciones en la región ![Rectángulo 48](https://www.admetricks.com/hs-fs/hubfs/Rect%C3%A1ngulo%2048.png?width=430&name=Rect%C3%A1ngulo%2048.png) ![IAB CO](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/IAB%20CO.png?width=120&height=120&name=IAB%20CO.png) ![SPM PE](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/SPM%20PE.png?width=150&height=60&name=SPM%20PE.png) ![IAB CL](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/IAB%20CL.png?width=94&height=60&name=IAB%20CL.png) ![AAM CL](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/AAM%20CL.png?width=90&height=90&name=AAM%20CL.png) ![Anunciantes ES](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Anunciantes%20ES.png?width=210&height=100&name=Anunciantes%20ES.png) ![CAMCO CR ](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/CAMCO%20CR%20.png?width=103&height=80&name=CAMCO%20CR%20.png) ![ANDA CL](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/ANDA%20CL.png?width=149&height=60&name=ANDA%20CL.png) ![AMDD CL](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/AMDD%20CL.png?width=120&height=40&name=AMDD%20CL.png) ![IAB PE](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/IAB%20PE.png?width=95&height=50&name=IAB%20PE.png) #### Aprende con nosotros ## Admetricks Training Center Cursos con herramientas e información que te ayudarán a obtener inteligencia competitiva para tu trabajo, y así obtener mejores resultados al utilizar las soluciones de Admetricks. [Acceder al Training Center](https://www.admetricks.com/training-center?hsLang=es) ![Admetricks Training center](https://www.admetricks.com/hs-fs/hubfs/Untitled-11.png?width=582&height=574&name=Untitled-11.png) ### Biblioteca de recursos ![Rectángulo 48](https://www.admetricks.com/hs-fs/hubfs/Rect%C3%A1ngulo%2048.png?width=430&height=5&name=Rect%C3%A1ngulo%2048.png) Te compartimos el mejor contenido para ayudarte a tener control de lo que pasa en publicidad digital. ## [![guiapapers](https://www.admetricks.com/hubfs/%C3%ADconos/Biblioteca%20de%20recursos/guiapapers.svg)](https://www.admetricks.com/rankings?hsLang=es) ###### **| Rankings de Inversión Publicitaria** [**Ver más \>\>**](https://www.admetricks.com/rankings?hsLang=es) ## [![mic](https://www.admetricks.com/hubfs/%C3%ADconos/Nosotros/mic.svg)](https://open.spotify.com/show/6JarH0jSGl6dznow6GAFNf?si=54255cef4ba54159) ###### **| Podcast** [**Ver más \>\>**](https://open.spotify.com/show/6JarH0jSGl6dznow6GAFNf?si=54255cef4ba54159) ## [![teacher](https://www.admetricks.com/hubfs/%C3%ADconos/Nosotros/teacher.svg)](https://www.youtube.com/watch?v=teKowNKakOI&list=PLvT1xgj6j_mBeBBO2HnELY_DjQFjuiWrV&ab_channel=AdMetricks) ###### **| Webinars** [**Ver más \>\>**](https://www.youtube.com/watch?v=teKowNKakOI&list=PLvT1xgj6j_mBeBBO2HnELY_DjQFjuiWrV&ab_channel=AdMetricks) ## [![online-library-1](https://www.admetricks.com/hubfs/%C3%ADconos/Nosotros/online-library-1.svg)](https://www.admetricks.com/blog?hsLang=es) ###### **| Blog** [**Ver más \>\>**](https://www.admetricks.com/blog?hsLang=es) ## [![Untitled-1](https://www.admetricks.com/hs-fs/hubfs/Untitled-1.png?width=56&height=47&name=Untitled-1.png)](https://www.admetricks.com/training-center?hsLang=es) ###### **| Training Center** [**Ver más \>\>**](https://www.admetricks.com/training-center?hsLang=es) [Ranking Trimestral Q1 2026 de Admetricks: Revela las industrias, marcas y campañas que lideraron el trimestre](https://www.admetricks.com/blog/ranking-trimestral-q1-2026-de-admetricks?hsLang=es) ![](https://www.admetricks.com/hubfs/BANNER-Ranking-Q1-2026-ESP-1.png) [Reportes Inversión Publicitaria Digital](https://www.admetricks.com/blog/tag/reportes-inversi%C3%B3n-publicitaria-digital?hsLang=es) #### Ranking Trimestral Q1 2026 de Admetricks: Revela las industrias, marcas y campañas que lideraron el trimestre Apr 22, 2026, 2:55:35 PM 1 min lectura [Ranking Trimestral Q3 de Admetricks: Revela las industrias, marcas y campañas que lideraron el trimestre](https://www.admetricks.com/blog/ranking-trimestral-q3?hsLang=es) ![](https://www.admetricks.com/hubfs/Blog-notes-Similarwebs.jpg) [Reportes Inversión Publicitaria Digital](https://www.admetricks.com/blog/tag/reportes-inversi%C3%B3n-publicitaria-digital?hsLang=es) #### Ranking Trimestral Q3 de Admetricks: Revela las industrias, marcas y campañas que lideraron el trimestre Oct 21, 2025, 11:45:40 AM 1 min lectura [Top Ticketeras en LATAM 2025 | Similarweb](https://www.admetricks.com/blog/top-ticketeras-latam-2025?hsLang=es) ![](https://www.admetricks.com/hubfs/Blog-notes-Similarwebs-ticketeras.png) [Sobre Marketing Online](https://www.admetricks.com/blog/tag/sobre-marketing-online?hsLang=es) #### Top Ticketeras en LATAM 2025 | Similarweb Sep 16, 2025, 3:09:56 PM 2 min lectura [¿Quién dominó la publicidad digital este mes? Admetricks revela el Top 10 de marcas e industrias en tu país](https://www.admetricks.com/blog/qui%C3%A9n-domin%C3%B3-la-publicidad-digital-este-mes-admetricks-revela-el-top-10-de-marcas-e-industrias-en-tu-pa%C3%ADs?hsLang=es) ![](https://www.admetricks.com/hubfs/Blog-notes-reporte-inversi%C3%B3n-agosto.png) [Reportes Inversión Publicitaria Digital](https://www.admetricks.com/blog/tag/reportes-inversi%C3%B3n-publicitaria-digital?hsLang=es) #### ¿Quién dominó la publicidad digital este mes? Admetricks revela el Top 10 de marcas e industrias en tu país Sep 9, 2025, 10:27:48 AM 1 min lectura [Ecommerce en LATAM y España 2025: ¿Qué plataformas crecieron más entre enero y julio?](https://www.admetricks.com/blog/ecommerce-en-latam-y-espa%C3%B1a-2025-qu%C3%A9-plataformas-crecieron-m%C3%A1s-entre-enero-y-julio?hsLang=es) ![](https://www.admetricks.com/hubfs/Blog-notes-Similarwebs-ecommerce-crecimiento.png) #### Ecommerce en LATAM y España 2025: ¿Qué plataformas crecieron más entre enero y julio? Sep 2, 2025, 9:26:09 AM 1 min lectura [Panorama del Ecosistema Financiero Digital en Latinoamérica y España en Julio 2025](https://www.admetricks.com/blog/panorama-del-ecosistema-financiero-digital-en-latinoam%C3%A9rica-y-espa%C3%B1a-en-julio-2025?hsLang=es) ![](https://www.admetricks.com/hubfs/Blog-notes-Similarwebs-sitios-financieros.png) [Sobre Marketing Online](https://www.admetricks.com/blog/tag/sobre-marketing-online?hsLang=es) #### Panorama del Ecosistema Financiero Digital en Latinoamérica y España en Julio 2025 Aug 26, 2025, 11:18:28 AM 2 min lectura #### ![logo-blanco](https://www.admetricks.com/hubfs/Logos%20Admetricks/logo-blanco.svg) La publicidad es la base para una Internet libre y abierta. Nuestro propósito es entregar transparencia al mercado digital con soluciones que facilitan el control y la toma de decisiones. 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