--- title: Admetricks | Simule e otimize seus planos de mídia com Admetricks description: Planeje seu orçamento de marketing digital de forma eficiente com Admetricks. O Media Planner ajuda você a otimizar seus planos de mídia. --- [![logo-negro](https://www.admetricks.com/hubfs/Logos%20Admetricks/logo-negro.svg "logo-negro")](https://www.admetricks.com/?hsLang=pt) [![logo\_black BG-1](https://www.admetricks.com/hubfs/logo_black%20BG-1.svg "logo_black BG-1")](https://www.admetricks.com/?hsLang=pt) [![logo\_white BG](https://www.admetricks.com/hubfs/logo_white%20BG.svg "logo_white BG")](https://www.admetricks.com/?hsLang=pt) - [Soluções](https://www.admetricks.com/pt/soluções) - [Ad Intelligence](https://www.admetricks.com/ad-intelligence) - [Media Planner](https://www.admetricks.com/media-planner) - Conteúdo - [Classificações por setor](https://www.admetricks.com/reportes-industria) - [Classificações por país](https://www.admetricks.com/rankings) - [Blog](https://www.admetricks.com/blog) - [Marketing Online](https://www.admetricks.com/blog/tag/sobre-marketing-online) - [Webinars](https://www.youtube.com/watch?v=teKowNKakOI&list=PLvT1xgj6j_mBeBBO2HnELY_DjQFjuiWrV) - Empresa - [Sobre nós](https://www.admetricks.com/about-us) - [Nossos clientes](https://www.admetricks.com/customers) - [Nossos Dados](https://www.admetricks.com/data) - [API e Integrações](https://www.admetricks.com/api) - [Centro de ajuda](https://www.admetricks.com/pt/contact-us) - Planos - [Login](https://www.admetricks.com/pt/login) - [Ad Intelligence](https://one.admetricks.com/#/home) - [Brandy Social](https://app.brandysocial.com/login) - [Media Planner](https://planner.admetricks.com/) Pt - Português - [English](https://www.admetricks.com/en/media-planner) - [Español](https://www.admetricks.com/media-planner) - [Português](https://www.admetricks.com/pt/media-planner) [Comecemos](https://www.admetricks.com/en/begin?hsLang=pt) [Comecemos](https://www.admetricks.com/begin?hsLang=pt) [Comecemos](https://www.admetricks.com/begin?hsLang=pt) - [Soluciones](https://www.admetricks.com/soluciones) - [Ad Intelligence](https://www.admetricks.com/ad-intelligence) - [Media Planner](https://www.admetricks.com/media-planner) - Recursos - [Preguntas Frecuentes](https://www.admetricks.com/faq) - [Rankings Inversión por País](https://www.admetricks.com/rankings) - [Rankings Inversión por Industria](https://www.admetricks.com/reportes-industria) - [Training Center](https://www.admetricks.com/training-center) - [Métricas Claves en RRSS](https://www.admetricks.com/guia-de-metricas-esenciales) - [Marketing Online](https://www.admetricks.com/blog/tag/sobre-marketing-online) - [Blog](https://www.admetricks.com/blog) - [Webinars](https://www.youtube.com/watch?v=teKowNKakOI&list=PLvT1xgj6j_mBeBBO2HnELY_DjQFjuiWrV) - Compañía - [Nosotros](https://www.admetricks.com/about-us) - [Nuestros Clientes](https://www.admetricks.com/customers) - [Nuestros Datos](https://www.admetricks.com/data) - [API & Integraciones](https://www.admetricks.com/api) - [Centro de Ayuda](https://www.admetricks.com/contact-us) - Planes - [Login](https://www.admetricks.com/login) - [Ad Intelligence](https://one.admetricks.com/#/home) - [Brandy Social](https://app.brandysocial.com/login) - [Media Planner](https://planner.admetricks.com/) [Empecemos](https://www.admetricks.com/begin?hsLang=pt) ![MEDIA](https://www.admetricks.com/hs-fs/hubfs/MEDIA.png?width=300&height=59&name=MEDIA.png "MEDIA")   # Torne seu orçamento de publicidade digital eficiente ![Rectángulo 49](https://www.admetricks.com/hs-fs/hubfs/Rect%C3%A1ngulo%2049.png?width=283&name=Rect%C3%A1ngulo%2049.png) Gere simulações de planos de mídia e obtenha o alcance, a frequência, as impressões e o investimento de forma simples e amigável para fazer análises de eficiências. [Solicitar Demo](https://www.admetricks.com/pt/begin-mediaplanner?hsLang=pt) [Conheça a experiência de nossos clientes \>\>](https://www.admetricks.com/pt/customers?hsLang=pt) ### Mais de 100 empresas líderes confiam na Admetricks ![linea](https://www.admetricks.com/hubfs/Home%20Page/Lineas/linea.svg "linea") ![Mega](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Mega.png?width=84&height=60&name=Mega.png) ![Meli](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Meli.png?width=468&height=140&name=Meli.png) ![Televisa](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Televisa.png?width=67&height=50&name=Televisa.png) ![AT&T](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/AT%26T.png?width=122&height=50&name=AT%26T.png) ![PublicisMedia](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Logos%202022-Sep/PublicisMedia.png?width=133&height=100&name=PublicisMedia.png) ![Teads](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Logos%202022-Sep/Teads.png?width=159&height=90&name=Teads.png) ![KIA](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/KIA.png?width=218&height=80&name=KIA.png) ![OMD](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/OMD.png?width=102&height=60&name=OMD.png) ![Taboola-1](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Taboola-1.png?width=150&height=100&name=Taboola-1.png) ![Infobae](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Infobae.png?width=129&height=30&name=Infobae.png) ![Mastercard](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Master%20card.png?width=77&height=60&name=Master%20card.png) ![ipg-mediabrands-1](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/ipg-mediabrands-1.png?width=162&height=90&name=ipg-mediabrands-1.png) ![LaTercera](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/LaTercera.png?width=800&height=140&name=LaTercera.png) ![Interactive Media](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Interactive%20Media.png?width=75&height=75&name=Interactive%20Media.png) ![Publimark](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Publimark.png?width=120&height=120&name=Publimark.png) ![Caracol Radio](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Caracol%20Radio.png?width=123&height=60&name=Caracol%20Radio.png) ![El Tiempo-1](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Logos%202022-Sep/El%20Tiempo-1.webp?width=211&height=100&name=El%20Tiempo-1.webp) ![AmericaTV](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/AmericaTV.png?width=66&height=90&name=AmericaTV.png) ![ElMercurio-1](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/ElMercurio-1.png?width=140&height=50&name=ElMercurio-1.png) ![GroupM](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/GroupM.png?width=140&height=40&name=GroupM.png) ![Discovery](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Discovery.png?width=176&height=110&name=Discovery.png) ![Canal13](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Canal13.png?width=76&height=60&name=Canal13.png) ![LaRazon](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/LaRazon.png?width=571&height=88&name=LaRazon.png) ![Caracol TV](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Caracol%20TV.png?width=70&height=70&name=Caracol%20TV.png) ![Cervecería Centro Americana](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Cerveceri%CC%81a%20Centro%20Americana.png?width=989&height=400&name=Cerveceri%CC%81a%20Centro%20Americana.png) ![CMI](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/CMI.png?width=116&height=60&name=CMI.png) ![Dentsu](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Dentsu.png?width=110&height=110&name=Dentsu.png) ![Diario Financiero](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Diario%20Financiero.png?width=1245&height=100&name=Diario%20Financiero.png) ![Clarin-1](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Logos%202022-Sep/Clarin-1.png?width=212&height=100&name=Clarin-1.png) ![Havas](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Havas.png?width=159&height=35&name=Havas.png) ![I Food](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/I%20Food.png?width=76&height=40&name=I%20Food.png) ![Entel](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Logos%202022-Sep/Entel.png?width=108&height=100&name=Entel.png) ![INDUMOTORAONE](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/INDUMOTORAONE.png?width=120&height=120&name=INDUMOTORAONE.png) ![La Nación](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/La%20Nacio%CC%81n.png?width=543&height=60&name=La%20Nacio%CC%81n.png) ![Ohmm](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Ohmm.png?width=120&height=60&name=Ohmm.png) ![RCNTV](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/RCNTV.png?width=79&height=60&name=RCNTV.png) ![Reset](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Reset.png?width=356&height=60&name=Reset.png) ![Rigel Media logo](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Rigel%20Media%20logo.png?width=77&height=60&name=Rigel%20Media%20logo.png) ![Saatchi & Saatchi](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Saatchi%20%26%20Saatchi.png?width=1074&height=245&name=Saatchi%20%26%20Saatchi.png) ![Semana ](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Semana%20logo.png?width=105&height=20&name=Semana%20logo.png) ![telefonica\_logo](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/telefonica_logo.png?width=110&height=110&name=telefonica_logo.png) ![Turner](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Turner.png?width=171&height=30&name=Turner.png) ![Teletica](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Logos%202022-Sep/Teletica.png?width=103&height=100&name=Teletica.png) ![unicomer](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/unicomer.png?width=140&height=50&name=unicomer.png) ![Valenetwork](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Valenetwork.png?width=530&height=80&name=Valenetwork.png) ![Publiciti](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Logos%202022-Sep/Publiciti.png?width=180&height=90&name=Publiciti.png) ![Starcom-1](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Logos%202022-Sep/Starcom-1.png?width=181&height=100&name=Starcom-1.png) ![CRP](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Logos%202022-Sep/CRP2.png?width=99&height=100&name=CRP2.png) ![Digitas](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Logos%202022-Sep/Digitas.png?width=208&height=90&name=Digitas.png) ![agea](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Logos%202022-Sep/agea.png?width=174&height=90&name=agea.png) ![Spark](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Logos%202022-Sep/Spark.png?width=249&height=90&name=Spark.png) ![YOCO](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Logos%202022-Sep/YOCO.png?width=101&height=100&name=YOCO.png) ![Zenith](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Logos%202022-Sep/Zenith.png?width=128&height=90&name=Zenith.png) ![CenturyMedia](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Logos%202022-Sep/CenturyMedia.png?width=176&height=100&name=CenturyMedia.png) ![Acomedios](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Logos%202022-Sep/Acomedios.png?width=275&height=90&name=Acomedios.png) ![Wivboost](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Logos%202022-Sep/Wivboost.png?width=295&height=90&name=Wivboost.png) ![Repretel](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Logos%202022-Sep/Repretel.png?width=114&height=100&name=Repretel.png) ![Smartup](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Logos%202022-Sep/Smartup.png?width=189&height=90&name=Smartup.png) ![McCann](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Logos%202022-Sep/McCann.png?width=291&height=90&name=McCann.png) ![Cadena\_3-1](https://www.admetricks.com/hs-fs/hubfs/Home%20Page/Logos/Logos%202022-Sep/Cadena_3-1.png?width=180&height=100&name=Cadena_3-1.png) [Os dados falam por nós \>\>](https://www.admetricks.com/data?hsLang=pt) ### Os líderes de pesquisa de mercado confiam em nossos dados ![kantar-2](https://www.admetricks.com/hs-fs/hubfs/kantar-2.png?width=300&height=100&name=kantar-2.png) ![nielsen](https://www.admetricks.com/hs-fs/hubfs/nielsen.png?width=300&height=100&name=nielsen.png) ![megatime](https://www.admetricks.com/hs-fs/hubfs/megatime.png?width=300&height=100&name=megatime.png) ##### **+** 200.000 Sites monitorados todos os dias ##### **+** 20 Países Medido por nossa tecnologia ##### **+** 1.200 perfis De redes sociais monitoradas todos os dias ##### **+** 1 Milhão Anuncios digitales capturados cada día [Media Planner](https://www.admetricks.com/media-planner?hsLang=pt) ![Media Planner](https://www.admetricks.com/hs-fs/hubfs/BLANCO.png?width=1032&height=202&name=BLANCO.png) ![MP-1](https://www.admetricks.com/hubfs/%C3%ADconos/Productos/MP-1.svg) #### Media Planner **Simule seu plano de mídia digital avaliando o alcance incremental por meio.** ![Girl in a jacket](https://i.ibb.co/f0JppVX/check-verde.png)  Otimize seus planos de mídia executando simulações de diferentes alternativas. --- ![Girl in a jacket](https://i.ibb.co/f0JppVX/check-verde.png)  Obtenha visibilidade não duplicada de públicos na Internet. --- ![Girl in a jacket](https://i.ibb.co/f0JppVX/check-verde.png)  Invista com eficiência. --- ![Girl in a jacket](https://i.ibb.co/f0JppVX/check-verde.png)  Saiba mais sobre o alcance total, frequência, GRP e dados demográficos de diferentes planos de mídia. --- ![Girl in a jacket](https://i.ibb.co/f0JppVX/check-verde.png)  E muito mais. Descubra como podemos ajudá-lo **Tens problemas planejando mídia na internet?** ![Rectángulo 48](https://www.admetricks.com/hs-fs/hubfs/Rect%C3%A1ngulo%2048.png?width=283&name=Rect%C3%A1ngulo%2048.png) O mercado de publicidade online é incerto e complexo, o planejador de mídia ajuda você a otimizar seus planos de mídia e saber o alcance total, frequência, GRP e dados demográficos de diferentes planos de mídia. [Ver Planos](https://www.admetricks.com/pt/plans-mediaplanner?hsLang=pt) ![agencias](https://www.admetricks.com/hubfs/%C3%ADconos/iconos%20A/agencias.svg "agencias") Agências e marcas Simule e otimize seu plano de mídia antes de investir em publicidade digital. Integre os planos de mídia de seus concorrentes para aprender com eles. ![medios](https://www.admetricks.com/hubfs/%C3%ADconos/iconos%20A/medios.svg "medios") Meios Melhore seu argumento de venda mostrando o alcance e a frequência com que sua mídia contribui para o plano de mídia do cliente e argumentando que o custo por GRP é menor do que em outras mídias. ![verificacion](https://www.admetricks.com/hubfs/%C3%ADconos/iconos%20A/verificacion.svg "verificacion") Verifica Admetricks é um agente terceirizado transparente e livre de conflitos que permite que os participantes da indústria de marketing digital otimizem suas campanhas digitais e não desperdicem seus orçamentos. ### Metodologia ![Rectángulo 48](https://www.admetricks.com/hs-fs/hubfs/Rect%C3%A1ngulo%2048.png?width=385&name=Rect%C3%A1ngulo%2048.png)   ![Screen Shot 2021-11-04 at 09.39.54](https://www.admetricks.com/hubfs/Screen%20Shot%202021-11-04%20at%2009.39.54.png "Screen Shot 2021-11-04 at 09.39.54") ![Screen Shot 2021-11-04 at 09.40.09](https://www.admetricks.com/hubfs/Screen%20Shot%202021-11-04%20at%2009.40.09.png "Screen Shot 2021-11-04 at 09.40.09") ![Screen Shot 2021-11-04 at 09.40.23](https://www.admetricks.com/hubfs/Screen%20Shot%202021-11-04%20at%2009.40.23.png "Screen Shot 2021-11-04 at 09.40.23") ## Curvas de audiência ![Rectángulo 48](https://www.admetricks.com/hs-fs/hubfs/Rect%C3%A1ngulo%2048.png?width=430&name=Rect%C3%A1ngulo%2048.png) As curvas de público são essenciais para obter alcance e frequência por site. As curvas são construídas dinamicamente no momento em que uma simulação é executada, pois depende das impressões do plano de mídia, dispositivos, tempo e sites. ![curvas\_audiencia](https://www.admetricks.com/hubfs/%C3%ADconos/Media%20Planner/curvas_audiencia.svg "curvas_audiencia") Cobertura Cobertura em toda a região. 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Para responder a perguntas instantaneamente. [Solicitar Demo](https://www.admetricks.com/pt/begin-mediaplanner?hsLang=pt) **[Saiba mais sobre nossos dados\>](https://www.admetricks.com/data?hsLang=pt)** ## Adjusted Valuation Model (AVM)™![Rectángulo 49](https://www.admetricks.com/hs-fs/hubfs/Rect%C3%A1ngulo%2049.png?width=283&name=Rect%C3%A1ngulo%2049.png) É nosso modelo de inteligência artificial que usa algoritmos preditivos treinados para estimar gastos com anúncios, impressões de campanha, taxas e tendências no mercado de anúncios digitais. 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